Baskar K

Career Chronicle
Dr. K.Baskar currently serves as Professor of Sri Venkateswara Institute of Information Technology and Management, Coimbatore, since April 2016. Prior to this he has held academic positions in various institutions. His industry experience spans across various sectors, including technology and consumer goods. This real-world experience enriches his teaching, allowing him to infuse classroom discussions with practical insights and case studies.

Academic Chronicle:
Dr. K.Baskar has a MBA, and PhD (Full Time) in Management and is an Annamalai University. He is a recognized PhD Research Supervisor of Periyar University, Salem. His research interests are on Marketing and the broader aspects of Marketing and has published papers in reputable journals and conferences.

Key Skills & Accomplishments:
As an educator, Dr. K.Baskar is committed to fostering a dynamic and engaging learning environment. He believes in the power of active learning techniques, encouraging students to participate in discussions, analyse case studies, and collaborate on projects. His goal is to empower students to think critically, creatively, and strategically about marketing challenges in today’s fast-paced business landscape.
Baskar has participated in many seminars, conferences and workshops and published widely in reputed journals and written cases.

Research & Publications:
Dr. Baskar’s scholarly output is impressive, with over 10 papers published in reputed journals and presentations at national and international conferences. He is also an accomplished Chief Editor and Editor of academic Research Journals.